Creative Advertising

I am always looking for advertisements and promotions that are totally out of the box.

I previously posted about the Mercedes that did the “barrelroll,” and now a recently released advertisement that features Jean-Claude Van Damme and two Volvo trucks has gone viral, and has been featured on several network news shows.

You’ve likely seen the video by now, but let’s take a look at it again:



I doubt that most viewers are in the market for a new Volvo truck, but we certainly will remember the Volvo brand name for some time to come.

We small business people certainly cannot afford big elaborate productions like the Mercedes and Volvo ads, but that doesn’t mean we can’t come up with ideas that are just as creative and just as out of the box as the big boys.

A creative ad or promotion is one that stirs a viewer’s emotions, or provides information that is not available from other sources. Most of all it is “memorable.”

It can be heart wrenching and cause a tear… it can make us double over in laughter… it can make our pulse quicken and cause excitement… but most important—it must grab our attention and provide a “wow” factor.

As small businesses, our creative promotions likely don’t need national exposure—we only need the effect to be felt on our audience, or market area.

Small and micro businesses are not attractive to big name ad agencies—they normally aren’t all that creative anyway—but we sure should be able to come up with some clever approach on our own to get viewers to look at our business and brand, and say “Wow, I want to see that again.”

This is what will make them remember us and want to do business with us.

So, take a look at the Mercedes and Volvo ads, and then sit back and let your mind wander until it comes up with some ideas for your own business that are just as memorable—but directed at your own potential market.

Anyone out there have any “out of the box” advertisements or promotions they care to share?


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