Tag Archives: crowdfunding

How to Run a Successful Crowdfunding Campaign

With banks and other forms of traditional funding for small businesses all but vanished, many entrepreneurs are turning to Crowdfunding to raise money for their business.

Sadly, a majority of these entrepreneurs are failing to raise the money they expected.

That’s why it was exciting to find the Kauffman Foundation teaming up with Slava Rubin, founder and CEO of Indiegogo, to present a Kauffman Sketchbook video on Crowdfunding.

In this video Rubin offers practical suggestions and insights on how to be more successful with our Crowdfunding efforts.

Here is the 3 minute Kauffman Sketchbook video, narrated by Slava Rubin:

 (email readers, view video on my blog.)


Note that Rubin points our the fact that Crowdfunding is not an easy avenue to millions of dollars—raising money through Crowdfunding is hard work.

Also, if you missed it the first time, go back and take another look at the insights from Indiegogo analytics of more than 190,000 campaigns.

Here is a summary of those insights as presented on the Kauffman Foundation website:

  • A campaign that reaches 25 percent of its funding goal within the first week is five times more likely to hit its target.
  • Posting a campaign update every five days or less will raise four times more money than updates posted every 20 days or more.
  • E-mail is the No. 1 tool for generating support for a campaign. Facebook is No. 2 and Twitter is No. 3.
  • Campaigns that include a video will raise 114 percent more money than those that don’t.
  • On average, successful crowdfunding efforts will hit their target on day 36 of a 47-day campaign

(To see the entire Kauffman Foundation article, click here.)

So, if you work hard enough creating a good pitch, and then promote your pitch by being proactive, you can increase your chances for success—if you are pitching to the right audience.

Yes, it is a lot of hard work, but in many cases today, Crowdfunding may be your only choice.

What has been your experience with trying to raise money through one of the Crowdfunding sites? Let us know?


A Video Primer on Crowdfunding

With all the new Crowdfunding websites being launched, as well as new regulations being released, this form of funding is becoming fairly complex and more difficult to understand.

Things will only become more complex when the equity investment by non-accredited investors is allowed sometime next year.

That’s why I was delighted when The Kauffman Foundation sent me a link to their video that discusses some of the “ins and outs” of Crowdfunding.

One of the best features of the video is the presentation of actual successful Crowdfunding projects. Of course, there are also a number of “takeaways” in the video for everyone.

Here is the video—provided by the Kauffman Foundation (best watched in full screen):

(email subscribers can view the video here)

Here are some of the issues covered in the video for anyone considering participating in today’s offerings:

  • How much should I ask for?
  • What are my chances of reaching my goal?
  • How many rewards should I offer?
  • What kind of rewards should I offer?
  • Why should I offer more choices?
  • How involved should my backers get?
  • How much work does it take to apply, and then follow-up after the project is funded?
  • Is Crowdfunding something I should even pursue?

So, if you are looking for startup, or expansion, money for your business, I highly recommend you watch the above video—and then put together your video “pitch.”


New Crowdfunding Rules Released

A few days ago—in accordance with the JOBS Act—the SEC released new rules, regarding Crowdfunding, that allow private businesses to advertise for equity investment in their business—otherwise known as “general solicitation.”

Up to this point it has been illegal to advertise for investments in private companies. This was called “solicitation” and was forbidden by the SEC.

Not only did the old rule make it difficult for seed and early stage startups to raise money, but it also made it difficult for many of the nations “accredited” (anyone with $ 1 million in assets, or earnings of $200,000 per year) investors to find good opportunities for early stage investments.

That is why it has always been important for new startups to use advisory groups and business networks to get introduced, or referred, to “accredited” Angel investors—which is still a good idea, because the rules allowing only accredited investors to invest is still in place.

Money in water

Within hours of the release of these new solicitation rules, new online services were announced to help fundraisers find and verify potential investors.

More of these verification services will undoubtedly spring up in the coming days, and If you are looking for one of these services, you can do a search online.

The same holds true for finding help to assist you in getting your advertising message to the right people. There are so many new services being introduced, it is best to simply do a search and then carefully study what is being offered.

The SEC has provided three very specific techniques that can be used to ensure that people responding to investment advertising are actually qualified investors, so make sure any service you use follows these techniques closely.

Naturally, there is some concern that these new rules do not offer enough protection for inexperienced investors. There is a greater opportunity here for dubious or fraudulent investments.

The bottom line is that with the advent of this advertising capability, both the business searching for money and the investors that respond must be extremely diligent in assessing any proposed opportunities.

Of course this is only part of the JOBS Act. The major aspect of the act (that most people are still waiting for) would allow non-millionaires to invest in private companies. But this has not yet been addressed by the SEC—and may not be for another year.

Will this new rule by the SEC make any difference in your search for investment money?


Update on Crowdfunding

I posted an article last fall explaining the new type of Crowdfunding coming as a result of the Jumpstart Our Business Startups (JOBS) Act that became law on April 5, 2012.

I said in that post that I would keep you up to date on the progress of the Securities and Exchange Commission (SEC) as they developed the rules and regulations that would put the Crowdfunding section of the JOBS Act into practice.

Here is what has happened since the passage of this law over a year ago:

Empty Boardroom






Crowdfunding is still limited to “accredited” investors, or donations, only. Non-accredited investors still cannot invest directly into non-public small businesses. (See my article of Nov. 19,2012 for an explanation of “accredited” investors.)

Interestingly, however, there have been dozens of new crowdfunding sites popping up on the Internet in anticipation of the release of the SEC regulations.

There are far too many of them to list here, so I suggest you connect with this website that maintains a list of current crowdfunding sites. New sites are popping up daily, so be sure to check the list periodically.

Some sites have estimated that there may be around 1,000 crowdfunding sites available by the time the SEC releases their regulations.

Of course, these estimates usually combine all the Peer-to-peer sites, lending sites, equity sites, donation sites, and non-profit sites that are coming online.

Have any of you tried crowdfunding? What was your experience like?



Equity Crowdfunding Coming! (?)

Crowdfunding—where anyone can list their special project or business on one of the crowdfunding websites and ask for “donations” in exchange for simple “rewards”— has exploded in recent years (524% per year).

But with funding limited to only donations and minor gifts, or “rewards,” it is nearly impossible to raise money for starting a business, conducting a very large project, or completing a serious expansion.

A major impediment to real funding for small businesses and projects is the Securities Act of 1933, which currently does not allow a business to offer for sale any equity of their business without registration with the U.S. Securities Exchange Commission (SEC), which is extremely expensive—or, by going through Venture Capitalists, or “accredited” Angel Investors.

An “accredited” investor is anyone making over $200,000 in each of the prior two years, or has a net worth over $1 million (excluding their home). This is only about 1% of the general population. (Interestingly, this is also the same group that President Obama wants to raise taxes on.)

However, all of that is supposed to change as a result of the Jumpstart Our Business Startups (JOBS) Act that became law on April 5, 2012.

This new law allows anyone to buy equity in a small business without having “accredited” status as an investor—with limitations. Under this new law, anyone with an income under $100,000 is allowed to take a maximum of a 5% interest per year—or a 10% interest for those who make over $100,000 per year.

The business is also limited to raising $1 million per year in this manner.

Sadly, the U.S. is far behind the rest of the world in the way we fund small businesses. For example: in the U.K. they not only openly allow equity crowdfunding, but they have the Enterprise Investment Scheme where anyone can invest in a non-registered business, or startup.

The U.K. even goes one step further by allowing income tax relief up to 30% of the amount invested when investing between £500 and £1 million. Quite a difference from the U.S. stand on investing in small business.

As you would expect here in the U.S., there are also opponents of the new law who are concerned that these new investments are too risky for the average American.

Of course, these same people totally ignore the unregulated lotteries that raise about $45 Billion ($150 per American household) annually—with odds of winning at about one in 175 million.

Apparently, it is o.k. for a person to spend all their income buying lottery tickets, but they are not allowed to invest in a small business.

Unfortunately, this new crowdfunding resource for equity capital won’t be available until after the SEC issues new regulations—and therein lays the problem.

The SEC moves at glacial speed (for example: the Dodd-Frank Act became law in July 2010 and the SEC had a deadline to complete the regulations by April 2011—and they are not done yet).

A greater fear is that when the regulations are completed, they will be so onerous that many small businesses will still not have ready access to equity capital. The SEC might just kill the attractiveness of the entire program.

It appears to me that heads should roll at the SEC, but in the meantime, if your business is looking (now, or possibly in the future) for equity capital, I suggest you contact your Congressman and Senator asking them to build a fire under the SEC—that you need equity capital to start providing some of the jobs that everyone is saying small business can provide.

Would equity capital, through Crowdfunding, help your business? Let us know if this is an important issue with you.