Giving a very short presentation to a prospective customer—without driving the customer away—is always a challenge for almost every business.

I ran across this video on developing that short message the other day and thought I would share it with you. It is a Forbes.com video, and features Carmine Gallo.

Take a look:

That first 15 seconds with a new or prospective customer is the most critical time with that customer. What you say during those few seconds can make the difference between a sale, or a lost customer.

Can you add anything to Carmine’s presentation? How do you approach a new customer?

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