Tag Archives: entrepreneur definition

What is an Entrepreneur—Really?

—JUST RELEASED—

 “ENTREPRENEUR!—Can I Be One?”

Entre front DDD

So… you think you want to be an entrepreneur! Well, over 6 million full-time businesses will start up this year, and….

Most of them will quickly fail!!

 

Various reasons are given as to why so many businesses fail each year… the most popular ones being: they were undercapitalized; the business idea was not viable; or that most of these were not “real” businesses to begin with.

These reasons could all be true, but they only emphasize the fact that the new business owners didn’t properly prepare before starting their businesses—they simply weren’t ready to ride the “Entrepreneurial Lion.”

Entrepreneurship is a demanding taskmaster and every business owner and aspiring entrepreneur should know what will be demanded of them when they start their business.

That is why I wrote “ENTREPRENEUR!—Can I Be One? This book will NOT tell you how to start a business—it is intended to help you determine whether or not you should start a business.

So, where do you begin? It takes more than just a good idea to start a business! You need to prepare yourself for the rigors of entrepreneurship, and this book is a good place to start.

ENTREPRENEUR!—Can I Be One?” helps you determine whether you currently have the “right stuff” to be an entrepreneur—and what areas you need  to work on before starting a business.

In this book you’ll discover;

  • The “real” definition of Entrepreneur.
  • Whether entrepreneurs are born—or made.
  • How to handle fear of failure.
  • The Characteristics of an entrepreneur.
  • The “Entrepreneur Test.”
  • Facts about home and Internet Entrepreneurs.
  • The “secret” to being a successful entrepreneur.
  • How to answer the question: Can I be an entrepreneur?

This book is one of my small business Primer Series books, where a primer is defined as any book of elementary principles.

This is a book that should be read by anyone contemplating starting a business, as well as those who are in business and are now wondering why things are not going the way they thought they would.

Unless you purposely intend to be one of the more than 5 million business failures this year, I strongly urge you to better prepare yourself to be an entrepreneur.

ENTREPRENEUR!—Can I Be One?” is a good place to start preparing.

Get more information on this book here, or buy today at Amazon.

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Entrepreneur Definition

Many people are looking for a valid entrepreneur definition, but the very term “entrepreneur” is being challenged by the “bully” of the entrepreneurial world–Entrepreneur Media, Inc. (EMI), publishers of Entrepreneur magazine. EMI is one of the largest resources of information for entrepreneurs around the world…as long as you don’t use the word ENTREPRENEUR in your business.

It seems that EMI owns the U.S. trademark on the word “entrepreneur.” Yup, even though the word is 100’s of years old, commonly used, and derived from the French–EMI holds the trademark. Worse yet, they vigorously defend their trademark as evidenced by just a few of their threats and prosecutions, as follows:

  • A public-relations firm by the name of EntrepreneurPR published a quarterly compilation of press releases called Entrepreneur Illustrated. EMI sued the firm and a federal judge ruled that the firm had to stop using the names, stop publishing the quarterly, and pay EMI $1 million in damages. Of course, the firm shut down and all the employees hit the unemployment lines.
  • EMI stopped 3Entrepreneurs, a small San Diego clothing company, from putting the phrase “Entrepreneur Generation” on T-shirts, sweaters, and hats.
  • A serial entrepreneur in Austin, Texas has recently been targeted for using the domain name of EntrepreneurOlogy.com. He was ordered by EMI’s attorneys to “cease and desist” using his website, and to give his domain name to EMI. Otherwise, he would be sued…and considering the current position of the federal courts on trademark law, EMI would more than likely win (they almost always win).
  • EMI is currently sparring with the Entrepreneur Hall of Fame and Museum, a one-person website based in N.Y. Apparently, this will go the way of EntrepreneurOlogy.com.

EMI goes after a broad spectrum of businesses with the help of Latham & Watkins, a 2,000 attorney corporate law firm with 31 offices around the world. No one is spared, from the one-person website business, to Universities and non-profit organizations, as well as large businesses. There is no tally available, but EMI has sued, or threatened to sue scores of businesses and organizations since the early 1980’s.

Interestingly, the founder of Entrepreneur magazine, John Leonard Burke (aka Chase Revel), was a convicted felon (attempted bank robbery) who also, sometime later, had notes delivered to bank tellers saying their children had been kidnapped and to leave canvas bags of money for him, and the children would be returned. Actually, he did not kidnap the children, nor did he receive any money. However, attempted extortion still carries a penalty.

After his release from prison he started Entrepreneur and then registered the trademark “entrepreneur” in 1979. He eventually sold his enterprise to the current owners in the late 1980’s…and continued to have brushes with the law.

The irony I see in this whole issue of entrepreneur definition is the fact that the people who are at the forefront of promoting entrepreneurship (EMI & Entrepreneur) are the very people who are running roughshod over the entrepreneurs who use the word “entrepreneur” in the definition or promotion of their business. So be very careful how you use the word “entrepreneur” in your business

It also makes me question whether I will ever recommend any product or activity sponsored by EMI or Entrepreneur magazine in the future. I think I will distance myself from this enterprise from here on.

What do you think?

Note: This post is an excerpt taken from an article in Businessweek, (May 23-May29, 2011) authored by Paul M. Barrett.

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