It is rare when new and attention-grabbing guerilla marketing ideas come along, that’s why they stick out so dramatically and we remember them. I think of guerilla marketing as anything of a promotional nature that is so far out of the box that it actually causes me to pay attention. Here is an example of what I mean:
Obviously, none of us are going to have the financial means to do something like this, but the point is—these people were thinking way beyond the typical car ads and they certainly caught everyone’s attention. I can’t remember a single car ad I saw on TV last night, but I remember this promo for Mercedes from long ago.
Now, the question is: “What can you do in your business that is different enough that it causes people to remember you and your product and service?” You certainly don’t have to spend the kind of money Mercedes spent on their promo piece, but you do have to be just as creative in your thinking.
Watch this video a few times and try to understand just how far they went away from the typical ads we are bombarded with for car sales. Then sit back and think about your own marketing promos and how similar they are to everyone else’s in your industry. Then try to take your thinking as far away from the “norm” as Mercedes did in their promo.
If you get stuck and need some inspiration for new ideas, take a look at Jay Conrad Levinson’s newest book The Best of Guerrilla Marketing–Guerrilla Marketing Remix. Levinson is considered by many to be the originator of guerilla marketing and is a longtime favorite of guerilla marketers everywhere.
What can you do in your business that can catch your customer’s attention and make them remember you…some pleasant, or exciting, experience that will have them thinking about you and your business the next time they want your product or service? Can you create guerilla marketing ideas for your business?
Think about it.
What extraordinary thing have you ever done to promote your business? I would like to hear about it.